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Alesis Announces the Re-Evolution of Music Campaign
SANTA MONICA, CALIF.-Alesis is taking a bold step into the future, with the unveiling of a new marketing/development campaign designed to reposition the company for the 21st Century. "the re-evolution of music" mission embodies Alesis' commitment to building pioneering and intuitive products that allow virtually anyone to participate in music-making.
Alesis Vice President of Sales and Marketing relates, " We're giving people a completely new set of tools that has never been available before. Over the past year Alesis has developed a revolutionary new product line that completely changes the face of recorded music. Alesis has always been known for its technological advancements and continues to enjoy a significant advantage in the marketplace as a result of our ASIC semiconductor technology. The new Ineko effects processor gives musicians immediate and professional quality effects with a simple one-knob-per-function interface. The Alesis ProLinear 820 customizable speakers with an onboard DSP allow you to control settings from your computer. The break-out ADAT HD24 hard disc recorder features a new way of writing to the hard drive that allows customers to write to virtually any IDE drive on the market. The popular airFX performance oriented effects processor and new Alesis airSynth are controlled through their unique 3-D infrared spheres. All of these products put a new type of music production into the hands of virtually anyone who wants to be a part of the musical process. All are simple to use, easy to master and extraordinarily powerful. We will always look for ways to make the technology more accessible and affordable. But more importantly, each of these new products forces the creative process to evolve one step further. If a product doesn't push our customers to another level, both sonically and creatively, we simply will not make it."
Underscoring the "re-evolution" campaign is an entirely new advertising crusade consistent not only with the idea of rethinking the way music is produced, but how Alesis products are presented to customers. The "re-evolutionary" attitude is clearly reflected in the new public face of Alesis. From dynamic new ads, to a re-energized staff, to the evolution of our website, to the dynamic products themselves--Alesis is committed to supporting and empowering people with the necessary tools which will allow them to make music.
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