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Ernie Ball Music Man Announces New Partnership in Canada
SAN LUIS OBISPO, CA. - Ernie Ball, Inc. is proud to announce the exclusive appointment of MOL Marketing Solutions as the new representative for Music ManT electric guitars and basses in Canada, effective January 1, 2001. MOL Marketing will coordinate Music Man's Canadian dealer network, sales, customer service, artist relations and marketing for the entire country. Ernie Ball Music Man has been selling direct to Canada for a number of years. Ernie Ball's new factory, combined with our new state of the art production facility in San Luis Obispo, California has given us the opportunity to create this unique partnership." "This is an incredibly exciting move for us," explained Zach Frederick, Ernie Ball Inc.'s international sales and marketing manager. "Our collaboration with MOL Marketing will allow us to provide the Canadian market the service and exposure that it deserves-coast to coast. We're ready to earn the Canadian dealers' trust, and hopefully, their business will follow." MOL Marketing's Mike O'Leary brings seven years of retail and six years of wholesale experience in the Canadian music industry to the package, along with a passion for marketing and selling high-end guitar and bass products. "I'm grateful for the opportunity to represent a company with this kind of integrity and such an unwavering commitment to producing high value product," said O'Leary. MOL and Ernie Ball Music Man will be discussing new Canadian dealership opportunities at the January NAMM show. Ernie Ball is a leading innovator of guitar strings. The company was the first to offer rock strings with the introduction of Slinkys, and further revolutionized the market by offering guitarists Custom-Gauge® single strings. Ernie Ball also produces Music Man® guitars and basses, volume pedals and other accessories. Strings and accessories are available in more than 5,500 music stores throughout the U.S. The company also exports to 62 countries.
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