|
|
Fender goes on-line to support retailers
To better equip its family of retail partners in the United States and Canada, Fender Musical Instruments Corporation (FMIC) has recently launched an innovative dealer information website. With instant access to information such as product availability, open orders, recent shipments, or even to place an order on-line, retailers who sign up for the new website have the tools to better service their customers right there in the store.
"This website opens up so many possibilities for the retailer," says Fender's Larry Moudy, who helped design the system. "A lot of the phone calls that we get from dealers are concerning orders for their customers. Obviously, peak retail hours are generally weekends and evenings during the week, hours when we are not at our telephones."
"With this level of support on-line," adds Moudy, "dealers have access to information 24 hours a day. On top of that, any authorized Fender dealer can simply sign up for the site."
The new dealer information website features a security function like no other manufacturer site available. A retail store owner or manager becomes the system's administrator and simply determines which employees will have access to the five different levels of information offered on the site. Once an employee has been assigned a password, his or her access is limited to their superior's discretion.
A sales clerk on the floor, for example, may want to check on an order's status for a customer. By logging onto the website, the sales clerk can check on the product availability or if the product has recently been shipped, which they can tell the customer right there. However, a store owner may want to allow access to accounting history or the ability place an order only to key personnel.
Additionally, the site now features an purchase history function that allows dealers to track exactly what they have purchased for the previous 24 months. Says Moudy, "This takes a lot the forecasting burden off of the dealer, who can go into the system and find out what's been purchased at a particular time of year and the quantities of each product."
Since its launch, the FMIC dealer information website has been welcomed by its retailers as a means of direct communication with the company. More than one third of Fender's retailers are currently utilizing the site, a number that is steadily growing as more and more become aware of its advantages.
+ Post comment/question/reply
Fender guitar scores a hit with strikeout king to present this new drum method plus CD. The method is available in 5 different languages and we are at present negotiating distribution contracts with U.S.A. It is currently available in the UK, G
Fender Guitars 66 Stratocaster Custom Shop Time Machine 0-(Color#) and 150-6602-(Color#) SERIES Time Machine Series COLORS (809) Candy Apple Red, (845) Teal Green Metalic, (853) Firemist Gold Metallic, (Nitro-Cellulose Lacquer Over Ur
Fender Guitar Tuner Pedal PT-100, updated version or which has replaced the note indicating LED bar. As an additional upgrade, the flat/sharp LEDs have been changed from red to blue for a more modern look. It's like having the PT10 and ST1 in one tun
Fender introduces the new Bassman series rity pound through two ten inch 8 Ohm Fender Special Design Eminence drivers and one 8 Ohm Foster horn. "The tens and horn are really great for modern bass sounds and techniques like string slapping a
Fender by Meguiar's Ultimate Guitar Care Collection guitar, bass or stringed instruments just as smooth, shiny, twinkly and colorful as your hair? Then Fender has a new line of conditioners, polishes, removers and care products available under the Fen
Fender Amps Deluxe 900 DYNA-TOUCH III with Celestion Speaker >Effects Loop, Digital Chromatic Tuner, 3-Button 4 Function Footswitch for Channel Switching, Drive Select and More Drive Select, and Effects On/Off , IEC Type Grounded Power Cord CONTRO
Fender Guitar Amps Cyber-Twin SE, Tube Preamp and Motorized Knobs t Button
COVERING Black Textured Vinyl with Dark Black/Silver Grille Cloth WEIGHT 55 lbs. (24.94 kg) DIMENSIONS Height: 18.25" (46.4 cm), Width: 26.125" (66.4 cm), Depth: 12.125"
Fender Guitar American Telecaster HS humbucking pickup in the neck d 2-Position Push/Push S-1: S-1 Switch Up: Position 1. Bridge Pickup Position 2. Bridge Pickup in Parallel with Neck Humbucking Pickup (Both Coils in Parallel) Position 3. Neck Humbucking
Fender '59 Bassman LTD Bass Amp: all tube amplifier ew 10-watt amp! By the '60s and '70s, the original all-tube "Tweed" 4x10 Bassman gained popularity with rock, country and blues guitarists as a great-sounding, reliable, easy to use guitar amp. Even s
Fender Guitar Amps DYNA-TOUCH III Princeton 650 revolutionary Timbre Filters atts into 8 ohms OHMS 8 ohms SPEAKERS 1-12" Special Design Celestion G12P-80 8 ohm, 80 watt Speaker, p/n 0064777000 CHANNELS Dual Selectable Channels (Normal and Drive) FEATURES DSP Ef
|
News date: 20000082 Posted by: Musiciansnews.com |