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Crowd Goes Wild at Guitar Center’s Bakersfield Grand Opening, Featuring the Ernie Ball Loc
SAN LUIS OBISPO, CA - Ernie Ball and Guitar Center did it again, with an enviable celebration commemorating the Guitar Center’s Bakersfield Grand Opening on December 7. Traffic was backed up for at least a mile leading to the store as excited Bakersfield locals came to join the party, which featured everything from "Santa on Stilts" to the Ernie Ball Bus and Mobile Stage.
"With upwards of 2,500 music fans crowding the new store and lining up around the parking lot to get inside, it was over the top in terms of the amount of people that joined the festivities. Our stage and bus were completely crowded all night," said Derek Brooks of Ernie Ball. " It’s proof positive that the Central Valley has needed a guitar store of this caliber for a long time."
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"We were very enthusiastic about the response that night, and Ernie Ball’s involvement was a huge part of the success. We expect this store to be a top performer for us," said Larry Thomas, chairman and co-CEO of Guitar Center.
Bands playing for the opening on Ernie Ball’s mobile stage included Ernie Ball endorsees the Pathetics, from San Luis Obispo, CA; American Pearl, from LA; Comes with the Fall, from Hollywood; and Empty Handed, from the Bakersfield area.
Ernie Ball’s traveling extravaganza, The Bus, was also on hand to give guitar players a chance to check out the Ernie Ball Music Man's entire line of guitars and basses and win prizes including T-shirts, hats and sweatshirts. Guitar Center also gave away thousands of dollars worth of prizes from CDs to TVs, VCRs and Sony Play Stations.
The new Guitar Center will carry the full line of Ernie Ball Music Man Products. Bakersfield marks their 83rd store across the country.
The Ernie Ball Company was the first to offer rock strings with the creation of Slinkys, and further revolutionized the market by offering guitarists Custom-Gauge single strings. EB also produces Music Man guitars and basses, volume pedals, and other accessories. Strings and accessories are available in more than 5,500 music stores throughout the U.S. The company also exports to 68 countries. Ordering is easy for dealers with no minimum purchase and free freight on string and accessory orders.
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