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New Chinese distributor set to manage shure line ACE Ltd. to serve China and Hong Kong

HONG KONG, Shure Incorporated, the leading manufacturer of microphones and audio electronics, today announced that the Advanced Communication Equipment Company Limited will serve as the company's new distributor for its full line of products (excluding phono cartridges and styli) throughout China and Hong Kong.

Widely known as ACE, the firm maintains seven wholly-owned branch offices equipped with both show rooms and service centers in Beijing, Shanghai, Chengdu, Panyu, and Guangzhou. Founded in 1982, ACE's reach into the Asian marketplace extends into AV, multimedia, telecommunications, pro audio, recording, broadcast, and lighting.

ACE was recently named as a supplier for two of most important venues in China including the newly renovated, 10,000-seat Great Conference Hall, as well as the China People's Hall, a 700-seat theater for high-ranking Chinese officials in Beijing. ACE has also been involved in many other prestigious projects such as the Poly Theater, the Shanghai Grand Theatre, the Shanghai Opera House, the Shanghai Stadium, the Tian Qiao Theater, the Celebration of the 50th Anniversary of China, and the HK Academy for Performance Art, among many others. Also underway is the APEC Center in Shanghai, which will host more than 20 presidents from all over the world in an upcoming conference in 2001.

"ACE undoubtedly has the depth and experience to successfully promote Shure," commented Jane Wilke, Shure's General Manager of International Sales and Market Development. "We look forward to a solid partnership with ACE to further strengthen the Shure brand in China and Hong Kong."

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