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DVD Are Musicians and Artists Leaders?
What if the best artists are also leaders, and the best leaders are also artists?” This is the central question posed by Yamaha artist Kevin Asbjornson, MIM, in his executive seminars, Artistry of Leadership - Creating Meaningful Connections. His distinctive, interactive program draws clear parallels between artistry and leadership using a Yamaha CFIIIS concert grand piano and his original compositions as the literal centerpiece: chairs are arranged in concentric circles around the piano. One such seminar in Denver was filmed in high-definition DVD format, a step Asbjörnson deemed necessary to effectively present his multi-faceted offerings to an ever more savvy marketplace.
Yamaha Artist Kevin Asbjörnson
The DVD will become his primary multi-purpose portfolio, highlighting not only these seminars but also his CDs, composing, and various other presentations. “Most people are still marketing in VHS,” says Asbjörnson, “and TV media is looking for high-definition, content-rich products and services.”
Asbjörnson first hit on the central ideas of his Artistry in Leadership program three years ago when invited to the Airlie Conference Center in Warington, VA, to offer the keynote address at the “Creative Challenges and Collaborations” conference. While on a break, he happened to sit down at a Yamaha piano and ‘what if the best artists . . . .’ came into his mind. “I started drawing seating around the piano, and challenged myself with the question: ‘what if there are parallel creative competencies in all sectors?’ The ideas just snowballed from there,” he recalls. “People are intrinsically motivated to go to work every day; beyond economics, they want to make a difference, a contribution. Presenting these seminars has led to delightful surprises,” Asbjörnson continues. “People have learned that art is not ‘other;’ it’s integral. There’s an artistry of life, and music, as is business, is art as well as science. People leave the sessions eager to go home and listen to their CDs, to listen with intention, to make meaningful connections.”
The program integrates the expertise of the practicing artist with the science of leadership, and focuses on repositioning the concept of practice vs. entitlement. “If you don’t listen, if you don’t practice new skills, you’ll lose your audience,” he says. “These sessions remind people that discipline requires practice. As a musician, if you don’t practice, you lose facility. You grow stale. The same is true in business.” Sessions teach business leaders to practice and develop competencies of inspiring others, facilitating innovation, creative thinking, listening with intention, and balancing action with reflection, and may be varied to suit a particular group’s needs.
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