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Mackie launch SP400c high performance flush-mounted ceiling monitor
Pursuing its strategy to expand its addressable markets in the professional audio industry, Mackie Designs announced today the launch of the Mackie SP400c, its high performance, flush-mounted ceiling monitor for the fixed installation sound market.
"The multi-billion dollar fixed installation sound market is an enormous incremental growth opportunity for Mackie that we are pursuing aggressively. Our Mackie Installed Sound team has worked hard during the past year to establish Mackie's position among professional sound contractors as a premier, full-line supplier of advanced mixers, monitors and related audio hardware for applications in retail, hospitality, institutional and recreational facilities, as well as convention centers, courthouses, corporate boardrooms and houses of worship. New product innovations such as the SP400c underscore our commitment to lead this important segment of the industry," said Chief Executive Officer Jamie Engen.
The CEO continued, "High profile sales made recently by Mackie's Installed Sound group, such as the new sound system for Lambeau Field, may be garnering the bulk of the public's attention, but our sights are focused squarely on the distribution channel that delivers consistent, recurring business. We have made significant progress through the lengthy sales cycle that characterizes this business. Our new ceiling-mounted monitor is an important addition to our Sound Palette family that will make it easier than ever for contractors to use Mackie as the vendor of choice for advanced sound system installations.
"By increasing our product range in current markets and entering interrelated new markets, we improve our position on the cost side, solidify our margins, and set the stage for sustained growth. This is part of our larger strategy to lever Mackie's unparalleled brand-name appeal and global distribution capability to deliver value for our shareholders."
Ceiling monitors are a major component of many professionally designed audio installations. Industry sources estimate that more than two million ceiling monitors were installed in the United States in 2001 alone.
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