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TC Electronic TC Works to combine brands: new Computer Hardware/Software solutions

The recording markets have changed rapidly in the last couple of years, with the computer assuming the key role in most production environments. In order to recognize this integration trend, TC GROUP has decided to underline its dedication to this market by combining the TC WORKS and TC Electronic brands and assigning the main brand TC Electronic to this market segment.
As a consequence, POWERCORE and future TC WORKS products will be marketed under TC ELECTRONIC, with TC WORKS maintaining its key role as technology and product development team.
Ralf Schluenzen, CEO of TC WORKS states: "TC WORKS has always been a TC company, it doesn't really change anything for our customers. But we were taking care of the computer channel on our own. This step will allow us to address market needs much faster and with even more resources. The joined forces allow us to integrate the best of both worlds - hardware and software - and market the products more efficiently. At Frankfurt Messe, we will present the first new product along these lines, and anyone that sees the product will instantly understand our rebranding motivation."
"The accelerating convergence of technologies makes it ever more confusing and difficult to separate the hardware and software markets," says Anders Fauerskov, Group CEO of parent company TC GROUP. "With this step we want to simplify the message to the market, and show TC's dedication to computer-based recording. We will be able to take advantage of the unique software and hardware capabilities within TC, and are looking forward to presenting innovative integrated solutions".
All new products and joint projects developed by TC WORKS and TC Electronic will be marketed under the TC Electronic brand name, while existing ones will be rebranded over time. The development and management resources will remain at TC WORKS headquarters in Hamburg, while all distribution, support and marketing will be transferred to Denmark, the headquarters of TC Electronic effective March 1st. As a consequence, distribution in all European countries will be taken over by the local TC Electronic distribution over the pass of this year.
TC WORKS and TC Electronic will present more details and news at Frankfurt Messe in March.

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TC Electronic PowerCore v.1.7 Software featuring OS X support and new EQ
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TC Electronic PowerCore FireWire audio processing portable solution for Laptop
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TC-Helicon Voice Modeling Technology for TC Electronic PowerCore
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TC Electronic Live EQ system EQ Station-8, EQ Station-4 and MotoFader
TC Electronic announces the EQ Station-8, EQ Station-4 and the MotoFader. Together they form a high-end Equalizer system designed for use in demanding touring Monitor and FOH applications. The EQ Stat

TC Electronic P2 Level Pilot Limiter for Post Production and Broadcasting
The P2 is a Set & For get Level pilot and Limiter for the Post Production and Broadcast industry. Single stroke Level Control for any user with Total Lock ability makes the P2 Level Pilot the ultimate

TC Electronic TC Works to combine brands: new Computer Hardware/Software solutions
The recording markets have changed rapidly in the last couple of years, with the computer assuming the key role in most production environments. In order to recognize this integration trend, TC GROUP

TC Electronic Reverb 6000 bundle for DAW, Mac/PC Editor
TC Electronic now offers a special Reverb 6000 bundle. It consists of a Reverb 6000, Icon Mac/PC Editor, and a Universal Digital Format Converter for improved integration in DAW environments.
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News date: 20030130 Posted by: Musiciansnews.com
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