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Yamaha Disklavier Mark IV World’s Most Advanced Piano Player
The Yamaha Disklavier Mark IV, which was introduced to the press last year at Yamaha Artist Services, Inc. in New York, is currently shipping to retailers around the country, and early reports show an enthusiastic reception and some quick sales.
Yamaha Mark IV
“It’s by far the best Disklavier that has come out,” says sales associate Steve Salerno of Rockaway Music in Morris Plains, N.J., who reports having sold “several” two weeks after the first Mark IV appeared in his showroom. “It’s amazing. It’s a pleasure to talk about it to people, because I have so much fun with it.” The Mark IV builds upon the sophistication of previous generations of the award-winning line of Yamaha performance-reproducing pianos by adding a variety of new features—including a vastly expanded onboard memory, in the form of an 80-gigabyte hard drive, and Wi-Fi remote controllers that operate the piano’s functions from anywhere in the home. All models include the Pocket Remote Controller, whose dedicated buttons and a full-color touch screen LCD design will be familiar to anyone who’s ever used a PDA. Select models also feature the Tablet Remote Controller, a portable 10.4” touch-screen LCD color control panel featuring different animated, customizable visual environments to operate from. “The number one selling point is the controller,” Salerno says. “People love the fact that they can walk around the room wirelessly and operate the Disklavier. The second thing is the memory—storing [the equivalent of] 80,000 floppies is a lot more than 16 [the capacity on previous models]. Personally, I’m impressed with the fact that you can load CDs and floppies in and design your own playlist.” Salerno was one of many Yamaha authorized retailers who took part in the “Summer Games 2004” tour, which featured intensive demonstrations of the Disklavier by Yamaha product specialists Sue Downs and Sydney Lehman for dealers in the Los Angeles, San Francisco, Dallas, Chicago, Atlanta and New York/New Jersey markets. Southern Nevada Music sales manager Bob Lynch sold his first Disklavier Mark IV before it even got to his Las Vegas retail location. After he described its abilities to a local family whose three daughters all have varying degrees of autism, they placed an order sight unseen. “The only thing they respond to is music,” he says. “Their mother can’t tell me enough how much of a breakthrough it’s been.” Lynch says he uses SmartKey—the Disklavier feature that helps beginners play tunes by moving the correct key slightly as a cue to strike it—to capture prospective buyers’ attention. The Pocket Controller is the key to his approach. “The way I’ve got things set up here, I sit by a table right by the door, and I have the Pocket Controller right in the middle of the table when people come in,” he elaborates. “The first thing they all say is, ‘What’s this?’ I set up a SmartKey sequence, click on play and tell people, ‘Go over to that piano and touch that key that’s wiggling.’ And it snowballs from there. This happens probably on the average of twice a day, and once they experience it, that’s it, they’re done.” Owner Dave Contois of Contois Music & Technology in Essex Junction, Vermont is another retailer who sold his first Disklavier Mark IV almost immediately after it became available. “It’s an awesome machine,” he says. “They’ve put all the technologies into it now, so it’s not missing anything. There’s nothing I can’t do with this machine.” “I just sold one to a software designer whose kids are classical musicians, so he likes the best of both worlds,” Contois relates. “He likes the fact that he can play real audio CDs along with the piano sounds. And I had some college students in here the other day who were just totally amazed. They’d never seen technology like this with a piano before, and the PDA design of the Pocket Controller is familiar to them.” “Digital pianos are taking over the market, and I think Yamaha is doing the right thing by merging digital technology with a traditional instrument,” he concludes. “It’s still a work of art.”
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